After 25 years since it started, the theatrical troupe that is the Blue Man Group decided it needed a more youthful, bold rebranding. Our new campaign, "Dare to Live in Full Color," challenges our audience to reconnect with their inner child and find their creativity and fearlessness once more.
We created a series of TV spots, OOH, print ads, and a Tumblr page encouraging users to share their most "full color" moments. The Blue Man logo also received a more energetic treatment; it now includes colorful paint splashes behind the wordmark, alluding to the paint used throughout the show.
For Citibank's annual holiday brochure, we were tasked to find a festive way to encourage and educate users on how to spend their ThankYou points for gift-shopping this season. We decided to choose a medium many people are familiar with during this time of year: holiday window displays. Each page tells a different, whimsical story in the background while showcasing products and communicating information about Citi's ThankYou programs.
Recreating the thrilling experience of shopping on GILT for time-sensitive sales, "The Chase" follows shoppers as they pursue models wearing the day's designer steals. We then took the campaign online and sold out the spot-inspired pieces on Gilt.com
Scotts Miracle-Gro partnered up with Farmville to promote Miracle Gro and awarded users with special gardening products to beautify their farms. In just one day, we gained over 1 million new fans on Facebook.
We produced a series of kaleidoscope videos featuring a variety of fruits to use in our rich media banners. We also encouraged users to take their First Bite (virtually) via a Facebook app using facial recognition to detect bites from three different fruits.
This campaign is based on the idea that photographers have something in mind for the finished project, way before they actually print it out. Everything they do, finding and capturing the photo, selecting the right lens and aperture, hours of retouching—all of it is done to create the image they have in their mind. And with a PIXMA PRO printer, they can be sure that that vision will be perfectly reflected in the final print. They get the quality, sharpness, color and vibrancy they need to create their images. Moreover, being a photographer is not as glamorous as many people assume it is. Professional photographers physically strain themselves, working long hours in often unpleasant conditions. After all that hard work, they deserve a printer they can rely on to deliver their unique vision.
Nationwide and localized (in Boston) campaign for Capital One 360 and the 360 Cafés using playful iconography and copy to distinguish it from traditional bank imagery.
Global campaign for NTT DATA, "Data for the People." A global partner with the expertise to create unique, global IT solutions and consulting for the people who rely on your business. Data isn't just about numbers and figures; we wanted to put faces to it, people who are affected by the ability to access and make use of that data.
We have a series of prints using the words "the brave," "the thoughtful," and "the navigators" to take on double meanings with the portraits we paired together. Two different case studies with solutions provided by NTT DATA.
After winning the account, we began with rebranding QuickChek convenience stores with a more modern look and feel, improving on its food photography and overall POS and OOH layouts. Under the concept, "More Power to You," we highlighted the key product proposition: choice. Most of QuickChek's in-store displays are now updated to reflect the new brand look, including its ordering screens, coffee sleeves, and food packaging. The brand has distinguished itself from its price-driven competitors with a clear message: QuickChek puts the power of food customization in your hands.
"My Bliss" campaign for Blistex Lip Vibrance. This TV spot uses a mix of live action and CGI.
To make lawn care planning easier, we developed a mobile app for iPhones and Android phones. Users can customize their own lawn care program based on their location, lawn type, desired lawn, and spreader system. We then recommend Scotts Lawn products for each season based on the user's preferences.
To promote the Long Island International Film Expo, we brought on a local fortune teller, Madame Vera, to predict the outcomes of the festival's films. But as independent films go, they are unpredictable.
To illustrate this idea, we created a Facebook app where users can type in the name of a movie and Madame Vera replies with her prediction of the outcome.
What does one yearn for when living in a rain-heavy state? Some sunshine. With Totes' "Rain to Shine" mobile app, users can exchange their amount of rainfall for a sun-soaked vacation elsewhere. All they have to do is log in their daily expected rainfall using a code at the bottom of their Totes umbrellas to collect rain points and exchange it for a trip to somewhere sunny. Mainly for users who live in rainy states, friends and families from more pleasant-weathered areas can also contribute their points to the less fortunate.