Margaret Fu | Art Director + Designer

Scotts Miracle-Gro

Scotts Miracle-Gro partnered up with Farmville to promote Miracle Gro and awarded users with special gardening products to beautify their farms. In just one day, we gained over 1 million new fans on Facebook. 

We produced a series of kaleidoscope videos featuring a variety of fruits to use in our rich media banners. We also encouraged users to take their First Bite (virtually) via a Facebook app using facial recognition to detect bites from three different fruits.

Farmville Case Study

Rich Media Banner Videos

Virtual First Bite Facebook App