Margaret Fu | Art Director + Designer


After winning the account, we began with rebranding QuickChek convenience stores with a more modern look and feel, improving on its food photography and overall POS and OOH layouts. Under the concept, "More Power to You," we highlighted the key product proposition: choice. Most of QuickChek's in-store displays are now updated to reflect the new brand look, including its ordering screens, coffee sleeves, and food packaging. The brand has distinguished itself from its price-driven competitors with a clear message: QuickChek puts the power of food customization in your hands.

Touch-Screen Ordering System Redesign