Margaret Fu | Art Director + Designer

NTT Data

Global campaign for NTT DATA, "Data for the People." A global partner with the expertise to create unique, global IT solutions and consulting for the people who rely on your business. Data isn't just about numbers and figures; we wanted to put faces to it, people who are affected by the ability to access and make use of that data.

The project involved an extensive multi-day photoshoot that involved 30+ talent. Individual scenarios, location scouting, wardrobe and props were conceptualized so each image tells a different story.

Our print series uses the words "the brave," "the thoughtful," and "the navigators" to take on double meanings with the portraits we paired together. Each print illustrates two different case studies with solutions provided by NTT DATA.