Scotts Miracle-Gro partnered up with Farmville to promote Miracle Gro and awarded users with special gardening products to beautify their farms. In just one day, we gained over 1 million new fans on Facebook.
We produced a series of kaleidoscope videos featuring a variety of fruits to use in our rich media banners. We also encouraged users to take their First Bite (virtually) via a Facebook app using facial recognition to detect bites from three different fruits.
Farmville Case Study
Rich Media Banner Videos
Virtual First Bite Facebook App