This campaign is based on the idea that photographers have something in mind for the finished project, way before they actually print it out. Everything they do, finding and capturing the photo, selecting the right lens and aperture, hours of retouching—all of it is done to create the image they have in their mind. And with a PIXMA PRO printer, they can be sure that that vision will be perfectly reflected in the final print. They get the quality, sharpness, color and vibrancy they need to create their images. Moreover, being a photographer is not as glamorous as many people assume it is. Professional photographers physically strain themselves, working long hours in often unpleasant conditions. After all that hard work, they deserve a printer they can rely on to deliver their unique vision.