After 25 years since it started, the theatrical troupe that is the Blue Man Group decided it needed a more youthful, bold rebranding. Our new campaign, "Dare to Live in Full Color," challenges our audience to reconnect with their inner child and find their creativity and fearlessness once more.
We created a series of TV spots, OOH, print ads, and a Tumblr page encouraging users to share their most "full color" moments. The Blue Man logo also received a more energetic treatment; it now includes colorful paint splashes behind the wordmark, alluding to the paint used throughout the show.
Tumblr (desktop and mobile)
Visit the site at daretoliveinfullcolor.com
New Year's Eve Recovery Countdown (social content)